Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media.
brand to promote
What is influencer marketing?
Quite simply, an influencer is someone who can influence others. In influencer marketing, that influential person collaborates with a brand to promote something. Celebrity endorsements were the original form of influencer marketing.
But in today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media.